Trademark Policing

In the vast world of business, think of a trademark as a unique fingerprint that sets your brand apart from the competition. Your trademark stands as a valuable asset, symbolizing your company’s identity, quality, and reputation. Policing a trademark means actively monitoring and enforcing your trademark rights to shield it from infringement. Policing your trademark is not just a requirement mandated by federal courts; it also provides numerous advantages.

Brand Identity

Your trademark forms the core of your brand’s identity. It’s the marker consumers recognize and trust in your products or services. By policing your trademark, you ensure that your brand’s identity remains unblemished and isn’t diluted or mistaken by others. Maintaining consistency in branding is essential to preserving customer trust.

Quality and Reputation

People often link your trademark to the quality and reputation of what you offer. If others misuse your trademark and their products or services lack quality, it could damage your brand’s reputation. By policing your trademark, you ensure that only reputable entities use it, which helps maintain the quality and reputation associated with your brand.

Legal Protection

Trademark infringement can lead to significant legal consequences. By policing your trademark, you position yourself to take decisive legal action against those infringing on your rights. This might include seeking damages, injunctions, or other remedies to defend your brand.


Genericide happens when a trademark becomes so commonly used as a general term that it loses its distinctiveness and, subsequently, its legal protection. Policing your trademark is crucial in preventing this, ensuring it retains its unique status.

Market Share

When competitors unlawfully use your trademark, it can confuse the marketplace, potentially diverting customers and revenue from your brand. By policing your trademark, you help safeguard your market share and maintain a competitive edge.

Legal Requirements

In many jurisdictions, you must actively protect and police your trademarks. Neglecting to do so can result in losing your trademark rights. Fulfilling these legal obligations is vital to retaining the exclusive rights associated with your trademark.

Policing a trademark goes beyond protecting a symbol, name, or slogan; it’s about defending your brand’s identity, reputation, and market position. By actively monitoring and enforcing your trademark rights, you can control your brand’s narrative and ensure that it continues to signify quality, trust, and innovation in consumers’ minds. In the fiercely competitive world of business, trademark policing is a pivotal strategy for ensuring long-term success and protection.

I am Michael Jones, the managing member at Jones Intellectual Property, specializing in all aspects of intellectual property, including patent, trademark, and copyright law. For expert guidance on trademark policing or any other IP-related concerns, you can reach me at
Michael Jones Michael Jones is the founder and managing member of Jones Intellectual Property, whose mission is to provide his clients with personalized, effective legal solutions. Michael has focused on creating, protecting, and advocating for his clients’ intellectual property rights throughout his career. View Bio